Do we know how to make the most of every user that comes to our content or commerce websites? It seems that many people are obsessed with the SEO issue without having done their homework. The key is not to attract traffic, although it is certainly important, the value we are able to generate from it.
SEO is dead, long live SEO. SEO is important, but not so much if we have not done our homework before devoting ourselves to it thoroughly. Here I pass some of the keys that have had to be taken into account to attract traffic to a website before focusing on a positioning strategy.
SEO is not the solution
The first impression: the first two seconds are keys
Someone who comes to your website finds an orderly page, with a good design and structured content. In 1-2 seconds the user who comes from a link or search engine makes the decision to terminate or continue with his search. It is key that your site makes a good first impression. Apart from clean and attractive design, the contents that the user is looking for must be structured and well organized. The usability of your page is key.
Increase your sales: landing page optimization
Something very important if you want to sell a product or service. There are many experts in the design of landing pages. The results between different versions of designs may even vary by a factor of 5-10. Compared to not having a specific page with a clear and defined objective, even double. Imagine the potential of optimizing a landing page compared to the efforts needed to attract more traffic to the site through SEO positioning.
Recommendation by third parties: is your website viral?
The great part of creating a page is not only in obtaining the required actions with the users who arrive directly at your website. There is enormous potential through the recommendations that these visitors can make towards their friends, co-workers or acquaintances. If your product is viral you can also check it in one of my entries in this blog.
Indirect Marketing: Added value in the form of blog content
Immediate sales or action strategy does not have to be the best solution. It is better to build trust through added-value content. You must be able to position your character or company as an opinion leader and expert in your segment. You show this with information on your website that shows that you know what you are communicating. This indirect marketing strategy does not have to create sales immediately but it helps you to promote virality and the recommendation by third parties.
Who focuses well on these topics automatically performs an indirect SEO: quality content with keywords, clear structure of the page, internal and external links with more information, etc. The value we provide to the user who arrives on our page should be our main objective. The rest will be side effects …:-)