I already played again. We have done a small face wash of Condos. This is the impact it could have.
If I have counted well it is the fourth face wash of Quondos since we launched the project. Changing the web always involves a greater effort than one imagines although it is necessary to differentiate.
The different levels of change in the last 4 years in Condos:
- Re-launch: this is what we did from the first to the second face wash. With the new design, a new platform went hand in hand. And with it a series of new features. It is the hardest at the exchange level for errors that arise and resources that you have to invest to carry out this task.
- Launch improvement and optimization: from the second to the third face wash we fix a lot of failures especially usability. New gamification functionalities were added to continue improving the user experience.
- Redesign: from the third to the fourth change we simply did a redesign without just touching the functionalities. Of course, it was done from the first to the last page. It was a complete redesign.
- Face wash: this has been the most recent and lightest change. The entire website has not been touched but only the most visible part.
The new design allows you to connect again with your users
A visual change in an online project symbolizes the movement. This, in general, is a positive sign because it shows that your business worries you and that you want to continue improving it.
In addition, it is also a point of contact with your existing and potential customers to collect their feedback. You invest resources without immediately receiving something in return. You show that what worries you is better user experience.
In short: a facelift will not help you bill more miraculously. It is one of the many things you have to do. It serves you both to retain those who are already there and to give the last push to those who were almost convinced to buy you.